PGA Tour’s Fan Forward engages fans with new initiative

TOURCAST is available on the PGA Tour app and website, you also get Shotlink’s powering decision making analysis for live broadcast.

By: Cristopher Avello

(2025, pGA)

The PGA Tour app engages young people - adults.

TOURCAST looks to enhance engagement and give fans more of what they want, the launch is set to give fans insights of both courses at AT&T Pebble Beach Pro Am. PGA Tour app will also give comprehensive course maps, precise detailed experience and twice the statistics and scoring.

The Initiative

The PGA Tour app and website is giving fan forward members a detailed experience with the use of comprehensive course maps on TOURCAST. This enhanced element will elevate fans engagement to Pebble Beach Pro Am, it’s worth noting this tournament includes 156 amateurs. The pro-am portion engages fans with social communications from the likes of Bill Murray, Justin Timberlake, and Tony Romo.

“I think a lot of the feedback from the Fan Forward project has been that they would like to see the game speed up,” senior vice president of rules of competitions, Gary Young said. “I think if the voice of the fans is at the center of what we do, we're on the right path.” said Andy Weitz, Weitz added. “I think we really should be focused on that idea. When competition has meaning, it engages fans. And if we do that well, a lot of the rest of it will take care of itself. We've got to stay focused on that.

The Fan Forward survey project was implemented in June, in three stages starting with its Fan Council, a group that the tour formed in 2017 to start getting feedback on various issues. Then the tour expanded the survey to non-core fans and then went back for a third wave of questions “testing tactics based on what we learned,” Weitz said, that gave respondents choices on how the tour should proceed with potential changes.

(2025, PGA)

How to sign up

In order to see all the innovative stats, you must create an account on the PGA Tour app, then select the tournament, and scroll over to TOURCAST. PGA Tour officials on Wednesday offered a glimpse at Pebble Beach of what areas of the game are most crucial to improving the game’s richest tour. 

For Cristopher Avello, a golfer in the florida area, in order for golf to be a hobby you must play , at least three times a month. He is signed up on the PGA Tour app and will be watching for the first time at Spyglass TOURCAST on the PGA Tour app.

“My friends and I use it religiously every weekend, the app allows us to engage more on the technical aspects of the swing,” he said “For example, what club the player decided on before he hit the shot or his spin rate on a particular shot, instead of focusing on the player's entire round.”

At the Pebble Beach Pro-Am Spyglass will come to life as fans see how their favorite players fare on iconic holes, they will also know if their player is riding a hot putter or leading in driving distance.